Perception Matters- Trump as Empire Builder

Some prominent Republicans have suggested that Donald Trump is unwilling to release his tax information because he’s hiding something important, maybe even a “bombshell”. Perhaps his reticence is about having the kind of effective tax rate Mitt Romney revealed in 2012 or using the tax havens he’s bashed in the past. National Review published a piece declaring that if “Trump won’t release his tax returns prior to the GOP convention, the delegates pledged to him on the first ballot should abstain” from voting for him. The implications are that something devious or even sinister lurks in the paper trail.


My theory is much simpler. I think the only thing that might make a difference for Trump supporters is the bottom line number. How much money does he have?


We’ve all seen the story play out before. A celebrity appears to have an immense amount of wealth but it’s illusory. Michael Jackson used to own an amusement park house for goodness sake!


This is why perception matters:


Trump’s primary appeal is his status as an empire builder. He describes himself as a winner and people believe it. After all, the strongest association we have with Trump is as ‘rich person’. In an America devoid of culturally significant dynastic families, it’s people like Donald Trump and the Kardashians who represent the 21st century image of American wealth. (We know nothing about most of the Vanderbilts, Carnegies, Kennedys and Rockefellers in our midst today.) We’ve already looked behind the curtain at the Kardashians and seen the ‘momager’ Kris Jenner herself. We know she’s the wizard.


We have no idea what we’ll see when the curtain is pulled back on the ‘Trumpire’. If there’s far less wealth than we’ve been led to believe, it will be disastrous for Trump. Not because he’s funding his own campaign, despite what he says. But because the core premise of his candidacy will be gone. It’s only his wealth that resonates as successful. Without it, he’s just another reality show star with bad hair and a bizarrely attached following. Now that I think about it, I wonder if Kris Jenner will show up at the Republican convention?






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